Instantly readiness planning

Plan SMTP inbox capacity before sending accounts into Instantly.

Use conservative caps to estimate how many inboxes and domains need to be ready before Instantly campaign setup.

Calculator

Model the send load.

The calculator supports pre-export planning. It does not replace provider-specific checks, seed placement, or GTM launch-gate approval.

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Capacity recommendation

Shared SMTP control plane

Lowest-friction package for readiness-gated SMTP inboxes on managed shared capacity.

Estimated monthly cost

$226

Planning estimate only.

Monthly emails

15,000

5,000 prospects x 3 touches.

Daily send requirement

693

Spread across 5 send days/week.

Recommended inboxes

28

25 emails/inbox/day cap.

Recommended domains

10

3 inboxes/domain by default.

Infrastructure caps

SMTP IP capacity
2
Domain daily cap
100
IP daily cap
3,000
Warmup assumption
30 days

Per-IP utilization should stay below 80 percent before adding traffic. Scale horizontally with more IPs or domains before raising inbox caps.

Cost assumptions

Shared SMTP control plane platform planning baseline$99
28 inboxes$112
10 managed domains$15

Domain registration, taxes, discounts, support tiers, and real Microsoft/Google reseller SKUs can change the final quote.

Readiness notes

  • Treat this as a planning estimate, not a quote or deliverability guarantee.
  • Readiness gates, seed-placement evidence, and fresh SMTP/IMAP smoke tests still decide exportability.
  • GTM-managed shared SMTP capacity; IP count is a planning signal, not a line item.

Common questions

Is this an Instantly deliverability guarantee?

No. It only estimates infrastructure capacity. Deliverability and placement still depend on reputation, content, targeting, authentication, and launch controls.

Why plan capacity before adding inboxes to Instantly?

Capacity planning helps avoid overloading too few inboxes or domains and gives operators a clear readiness checklist before campaign activation.