Attribution quality differs by provider
Instantly reports per-account analytics directly, so its attribution is labeled direct. Smartlead only exposes campaign-level analytics, so GTM splits metrics proportionally across the campaign's accounts and labels the result approximate. EmailBison reports direct per-sender data but does not expose click counts, so click metrics stay at zero rather than being estimated.
- Direct attribution: Instantly per-account daily analytics keyed by inbox email.
- Approximate attribution: Smartlead campaign totals split across member accounts.
- Known gaps stay visible: EmailBison click data is absent, not invented.
Reply intelligence is an EmailBison surface
For EmailBison integrations, GTM additionally classifies replies into positive, negative, out-of-office, spam, and neutral, computes interest and spam-folder rates, and raises an alert when the spam-folder rate climbs. Other providers sync engagement counts without reply classification.
Sync jobs are gated, and honestly dormant
Engagement, warmup-stats, and limit-push syncs are background jobs gated by the deployment's job cost profile. Under the default profile they are disabled and log that state — dashboards show honest zeros or empties rather than synthetic engagement numbers.